Examlex
_______ reflect(s) the mental and emotional links that consumers make between a brand and its key product attributes.
Time Inconsistency
The tendency for people to change their plans about future actions due to a lack of alignment between their short-term desires and long-term goals.
Present Self
The concept of one's current identity or self-perception at the present moment.
Future Self
The concept of envisioning oneself in the future, often used in psychology and financial planning to motivate current actions that benefit one's future.
Precommitments
Actions or commitments made in advance to strategically constrain one's future actions or choices, often used to achieve a desired outcome.
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