One of the Categories of Products for Which Brand Extension

question 52

Multiple Choice

One of the categories of products for which brand extension is especially logical is

• A)generic goods.
• B)generic services.
• C)commodities.
• D)complementary goods.
• E)licensed brands.

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Definitions:

Travels

The act of moving or journeying from one place to another for purposes such as exploration, recreation, or business.

Olfactory Receptor Cells

Specialized neurons in the nasal cavity responsible for detecting odors and sending information to the brain.

Thalamus

A major relay station in the brain that processes and directs sensory information to appropriate areas of the cortex.

Limbic System

The limbic system is a complex set of structures in the brain involved in emotion, behavior, and memory processing.