From Charitable Giving to Medical Records to Internet Tracking,consumers Are

question 132

Multiple Choice

From charitable giving to medical records to Internet tracking,consumers are more anxious than ever about

• A) secondary data retrieval systems.
• B) exploitation by foreign marketers.
• C) their ability to get credit cards.
• D) preservation of their right to privacy.
• E) the unstructured nature of marketing research.

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Definitions:

Elastic Demand

A situation where the quantity demanded of a product changes significantly in response to a change in price.

Substitutes

Products or services that can be used in place of each other; an increase in the price of one leads to an increase in demand for the other.

Available

Referring to resources or goods that are obtainable and can be utilized.

Perfectly Price Elastic

This refers to a situation where the demand for a product or service changes infinitely with a very small change in price.