Examlex
The first question a marketing researcher should ask before embarking on a research study is
Service Quality
A measure of how well the service level delivered matches customer expectations.
Gap Analysis
The process of comparing actual performance with potential or desired performance to identify differences, shortcomings, or opportunities for improvement.
Service Evaluation
The process of assessing the quality, efficiency, and satisfaction associated with a service provided, based on specific criteria and feedback.
Tangibility
Refers to the physical existence of a product, making it possible to touch and see.
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