If a Marketing Researcher Has to Collect Data Under Severe

question 138

Multiple Choice

If a marketing researcher has to collect data under severe time constraints,which of the following types of data sources would probably be available soonest?

• A) syndicated data
• B) focus group data
• C) experimental data
• D) panel data
• E) survey data

---

Definitions:

Risk Response Plan

A strategic outline detailing the steps to be taken to address specific risks identified during the risk management process.

Initiation Phase

The first phase of a project lifecycle, focusing on defining the project at a broad level, including its purpose, scope, and objectives.

Potential Benefit

A prospective advantage or positive outcome that may arise from a particular action or decision.

Closeout Phase

The final stage in a project where the project is completed, all activities are concluded, and the project is officially closed.