Which of the Following Statements Is Not One of the Guidelines

question 44

Multiple Choice

Which of the following statements is not one of the guidelines provided by the American Marketing Association for conducting marketing research?

• A) Personal information about research participants should not be shared,except with a designated member of senior management.
• B) Selling or fund-raising should not be conducted under the guise of conducting research.
• C) Researchers should not misrepresent data.
• D) Clients and suppliers should be treated fairly.
• E) Researchers should not omit pertinent data.

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Definitions:

Performance of Divisions

Evaluation of each segment or department within a company based on their financial results, productivity, and efficiency.

Cognitive Bias

An organized tendency to deviate from normal or logical thinking in making judgments, leading to conclusions about people and situations that are drawn illogically.

Balanced Scorecard Framework

A strategic planning and management system used to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance.

Strategic Initiatives

Long-term plans or actions taken by a business to achieve its goals and improve its competitive position.