The Number of Participants Who Discontinue Their Use of a Service

question 124

Multiple Choice

The number of participants who discontinue their use of a service divided by the average number of total participants is called

• A) churn.
• B) customer retention.
• C) customer lifetime value.
• D) cancellation cost.
• E) customer loyalty.

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Definitions:

Capacity Shortage

A situation where the demand for a product or service exceeds the available supply or production capability.

Peak Periods

Refers to times of highest demand or activity within a business or market sector, often requiring increased resources or capacity.

Off-Peak Periods

Times when demand for a service or product is lower, often leading to reduced prices or rates to encourage usage or purchase during these times.

Demand Shift

A change in consumers' desire to purchase goods or services, influenced by factors like price changes, seasonal trends, or evolving preferences.