McDonald's Introduced a Favorites Under 400 Calorie Menu as Part

question 89

Multiple Choice

McDonald's introduced a Favorites Under 400 Calorie Menu as part of an attempt to reverse the perception that McDonald's sells only unhealthy food.Suppose that McDonald's,as a follow-up,collects and analyzes social media posts from Facebook,Twitter,and similar sites,hoping to understand whether or not consumer perceptions are improving.This would be an example of

• A) quantitative research.
• B) an online focus group.
• C) sentiment mining.
• D) neuromarketing.
• E) an experiment.

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Definitions:

Drug Treatment

The use of prescription drugs, therapies, or procedures to treat illness or addiction, often under medical supervision.

Opiate Addiction

A chronic disorder characterized by the compulsive use of opiate drugs, such as heroin or prescription painkillers, resulting in physical, psychological, and social harm.

Primary Prevention

Actions or strategies aimed at preventing a disease or injury before it occurs.

Television Ad Campaigns

Advertising initiatives executed through TV channels meant to promote products, services, or ideas to a broad audience.