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The Text Lists a Number of Major Syndicated Data Services

question 63

Essay

The text lists a number of major syndicated data services including Nielsen and IRI.Obviously,these firms provide value to marketers or they would go out of business.What advantages do syndicated data services provide relative to marketers conducting primary research to address their research needs? What are the disadvantages associated with using syndicated data services?


Definitions:

Insider

An individual who has access to confidential or non-public information about a company, primarily due to their relationship with the company.

Limited Offers

Promotions or sales propositions available for a restricted time frame or quantity.

Intrastate Issues

Matters or concerns that arise within a single state and are governed by that state's laws rather than federal law.

Securities Acts Amendments

Changes or modifications made to laws regulating the issuance, trading, and sale of securities to protect investors and ensure market transparency.

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