Many Companies Use the Internet to Allow Consumers to Design

question 77

Multiple Choice

Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of

• A)micromarketing.
• B)concentrated targeting.
• C)psychographic segmentation.
• D)differentiated targeting.
• E)undifferentiated targeting.

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Definitions:

Decentered Subjects

Individuals or entities positioned outside conventional or dominant perspectives or narratives.

Affective Genes

Affective genes are genetic components that influence emotions and moods in humans, contributing to the understanding of psychological conditions and personality traits.

Forces and Energies

In social sciences, refers to the various driving factors and dynamics that shape social structures, behaviors, and changes.

Social Contagion

The spread of behaviors, attitudes, or emotions through groups or societies, much like the transmission of diseases.