________ Segmentation Is the Most Common Basis of Consumer Market

question 111

Multiple Choice

________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach.

• A)Geographic
• B)Psychographic
• C)Behavioral
• D)Benefits
• E)Demographic

---

Definitions:

Psychoticism Dimension

One aspect of personality theory that is associated with traits such as aggressiveness, impulsivity, and a tendency towards psychopathology.

Eccentricity

A deviation from what is considered to be normal behavior or appearance, often characterized by odd or unusual actions.

Emotional Expression

Emotional Expression involves conveying one's emotional state through verbal and non-verbal behaviors.

Borderline Personality Disorder

Syndrome characterized by rapidly shifting and unstable mood, self-concept, and interpersonal relationships, as well as impulsive behavior and transient dissociative states.