Paul Is Considering Psychographics as a Way to Segment the Market

question 42

Multiple Choice

Paul is considering psychographics as a way to segment the market for his small travel agency.This approach to segmentation offers him an advantage because

• A) it is based on underlying reasons why people make choices.
• B) it is easier to use than demographics.
• C) the travel business doesn't respond well to other approaches to segmentation.
• D) psychographics is the preferred method for service businesses.
• E) psychographic segmentation is the least expensive method.

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Definitions:

Security Interest

A legal claim or lien on collateral that has been pledged, usually to secure repayment of a loan.

Attachment

A legal process in which a court designates property of the defendant to be seized or secured to satisfy a potential judgment.

Enforceable

A description of a legal agreement or contract that can be upheld or compelled by law.

Certificated Security

A security that is represented in physical, paper form rather than in electronic or digital form.