The Phrase "Birds of a Feather Flock Together" Captures the Idea

question 64

Multiple Choice

The phrase "birds of a feather flock together" captures the idea of ________ segmentation.

• A)geodemographic
• B)benefit
• C)psychographic
• D)loyalty
• E)geographic

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Definitions:

Profit Center

A distinct segment of a business that is responsible for generating its own revenue and profit, enabling better tracking of financial performance.

Value-Adding Activity

Any action or process that increases the worth of a product or service to customers, making it more desirable or enhancing its quality.