While Demographic and Geographic Segmentation of Retail Customers Are Relatively

question 73

Multiple Choice

While demographic and geographic segmentation of retail customers are relatively easy, these characteristics do not help marketers determine

• A)how old their customers are.
• B)what their customers need.
• C)where their customers live.
• D)which customers have young children.
• E)what income brackets their customers are in.

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Definitions:

Fowler's Position

A semi-sitting posture in medical care with the head of the bed raised 45 to 60 degrees, used to improve breathing and for patients with certain medical conditions.

Sims' Position

A body position used in medical examinations where the patient lies on their left side with right knee bent toward the chest, often used for rectal exams.

Upper Thigh Flexed

A position or movement where the muscles of the upper leg are contracted, drawing the leg closer to the body.

Differential Diagnosis

The process of determining the correct diagnosis when two or more diagnoses are possible.