Marketers Often Employ a Combination of Segmentation Methods, Using ________

question 86

Multiple Choice

Marketers often employ a combination of segmentation methods, using ________ to identify and target their customers, and ________ to design products and messages to appeal to them.

• A)loyalty segmentation; demographics
• B)undifferentiated targeting; differentiated targeting
• C)loyalty segmentation; geodemographics
• D)demographics and geography; lifestyle or benefit segmentation
• E)lifestyle segmentation; geographic segmentation

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Definitions:

Adolescents

Individuals in the transitional stage of human development from childhood to adulthood, typically ranging from ages 13 to 19.

Sexual Initiation

The process or act of engaging in sexual activity for the first time, marking a person's entry into sexual adulthood.

Exhibitionism

A sexual disorder characterized by an intense desire to expose one's genitals to an unsuspecting stranger for sexual gratification.