Marco Was Assigned to Help Create a Positioning Strategy for His

question 39

Multiple Choice

Marco was assigned to help create a positioning strategy for his employer's products based on product attributes.He should consider

• A) the features the engineers feel are most important.
• B) the ways the sales representatives have been positioning the firm's products.
• C) the characteristics that helped his firm win a statewide award for excellence in manufacturing.
• D) what the target market would consider the most important features.
• E) the safety record of the firm and its products.

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Definitions:

Digital Communication

The transmission of information using digital technologies and media platforms, such as email, social media, and mobile applications.