"Why Create a Perceptual Map?" Asked David

question 149

Multiple Choice

"Why create a perceptual map?" asked David.Andreas,the senior marketing manager,gave him four reasons.Which of the following is not a valid reason?

• A) "It's a quick way for senior managers to see not only our product but each of our competitors,all at once."
• B) "It's a way to demonstrate the dimensions that our customers think are important."
• C) "It shows where we aren't-and where our competitors aren't-in our customers' and prospects' minds."
• D) "It's a way to show the position of the company throughout the product's life cycle."
• E) "We can easily show where we are positioned and how large the market is."