When Evaluating the Attractiveness of the Segment,if a Segment Is

question 147

Multiple Choice

When evaluating the attractiveness of the segment,if a segment is expected to react positively to the firm's offering,we say that the segment is

• A) responsive.
• B) identifiable.
• C) reachable.
• D) substantial.
• E) reactive.

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Definitions:

Basic Psychology

The study of fundamental principles underlying human behavior and mental processes, often focusing on areas such as learning, memory, and cognition.

Behavioral Psychology

A field of psychology that focuses on studying and altering observable behaviors through conditioning and reinforcement.

Behaviorism

A theory of learning based on the idea that all behaviors are acquired through conditioning and interactions with the environment.

Learning Perspective

A psychological approach that emphasizes the effects of experience on behavior, suggesting that learning is the primary factor in mental development and personality.