Let's Dish Is a Meal-Preparation Service Operating in Three States

question 101

Multiple Choice

Let's Dish is a meal-preparation service operating in three states.Customers visit a Let's Dish store to select and partially prepare their meals,which are then packaged for the freezer.At home,the customer can pull a meal out of the freezer and warm it in the oven or microwave.If Let's Dish wanted to expand into new areas of the United States,what segmentation method would probably be most useful in choosing new locations?

• A) loyalty segmentation
• B) benefit segmentation
• C) psychographic segmentation
• D) geodemographic segmentation
• E) demographic segmentation

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Definitions:

Effective Leaders

Individuals who possess the ability to influence, motivate, and enable others to contribute toward organizational success.

Self Competency

Refers to the awareness and assessment of one's own skills, abilities, and capacities.

Colin Powell

An American military leader and statesman who served as the 65th United States Secretary of State from 2001 to 2005 and as Chairman of the Joint Chiefs of Staff.

Leadership

The action of leading a group of people or an organization by inspiring and guiding others towards a common goal.