Identify Two Methods Used in Segmenting Markets and Give an Example

question 87

Essay

Identify two methods used in segmenting markets and give an example of a situation where each might be used.

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Definitions:

Iceberg

A large mass of ice floating in the sea that has broken off from a glacier or ice shelf.

Personality

The mix of traits or attributes that create a person's unique personality.

Unconscious

The part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, the superego, and the external world.