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The extent to which modeling influences behavior depends on
CRM Systems
Customer Relationship Management Systems are digital platforms that help businesses manage and analyze customer interactions and data throughout the customer lifecycle.
Customer Data
Information collected about customers, including demographics, purchasing history, preferences, and behaviors, used to tailor marketing strategies.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort due to holding contradictory beliefs or attitudes, leading to a motivation to reduce the inconsistency.
Purchase
The act of buying goods or services, involving an exchange of money or value to acquire ownership or use rights.
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