Global Segmentation, Targeting, and Positioning (STP)are More Complicated Than Local

question 40

Multiple Choice

Global segmentation, targeting, and positioning (STP) are more complicated than local STP, in part because

• A)consumers may view their roles differently in different countries.
• B)there are fewer franchising opportunities in global markets.
• C)global consumer markets are almost totally homogeneous, making segmentation difficult.
• D)most governments have rules against targeting consumers.
• E)positioning almost always fails when attempted in a foreign country.

Describe new developments in online and distance education.

Compare and contrast technology-based training with traditional training methods.

Discuss the concept of self-directed learning and synthetic learning environments, including their benefits, limitations, and examples.

Understand the nature of entrepreneurship and its impact on society and the economy.

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Definitions:

Cold Virus

A type of virus that is responsible for causing the common cold, characterized by respiratory symptoms like coughing and a runny nose.

Happy

A state of well-being and contentment, characterized by emotional or psychological satisfaction.

Lively

Lively describes someone or something full of energy and enthusiasm, often associated with a vibrant or animated nature.

Longitudinal Comparison

Comparative analysis of data or variables collected over time to evaluate changes and trends.