Most B2B Buying Situations Can Be Categorized as New Buys,modified

question 108

Multiple Choice

Most B2B buying situations can be categorized as new buys,modified rebuys,and

• A) generic buys.
• B) straight rebuys.
• C) ordinary rebuys.
• D) adapted buys.
• E) minor buys.

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Definitions:

Construct Validity

The degree to which a measurement device accurately measures the theoretical construct it is designed to measure.

Reliability

The consistency and stability of measurements or assessments over time.

Validity

The degree to which a tool, test, or measure accurately represents or measures what it claims to.

Variability

The extent to which data points in a set differ from each other and from the average, indicating the spread or dispersion.