CA Technologies,a Firm Providing Software and Services to Information Technology

question 44

Multiple Choice

CA Technologies,a firm providing software and services to information technology departments,maintains a corporate blog.How can this blog help CA Technologies with B2B marketing?

• A) as a place to post responses to RFPs
• B) by building brand awareness among potential customers
• C) by simplifying vendor performance assessment
• D) by streamlining purchasing and distribution
• E) by matching buyers' requests and sellers' offers

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Definitions:

Interpersonal Skills

Abilities and traits that facilitate effective communication and interaction with other people.

Roles

The expected behaviors, duties, and functions associated with a particular position or status within a group or society.

Manager

An individual responsible for directing and overseeing the work of a group of people in an organization.

Productivity

The measure of the effectiveness of a person, machine, factory, system, etc., in converting inputs into useful outputs.