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When Vance proposed switching the company to Vonage for VOIP telephone calls,he had to approach Deborah,assistant to the firm's head of the purchasing department,to find out how to proceed.Everyone in the company knows that nothing gets purchased without going through Deborah first.What role does Deborah play in a buying center?
IMC Audit
A comprehensive evaluation of an organization's Integrated Marketing Communications (IMC) strategies and activities to assess effectiveness.
Promotion Schedule
A planned timeline detailing the promotional activities, tactics, and events intended to boost sales or awareness over a specific period.
Promotional Tool
A method or strategy used by businesses to communicate, inform, and persuade potential customers about their products or services.
Campaign
A coordinated series of activities or strategies designed to achieve a specific goal, often used in marketing, political, or social contexts.
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