Marketers Fear Negative Word of Mouth Because When Consumers Are

question 80

Multiple Choice

Marketers fear negative word of mouth because when consumers are dissatisfied, they

• A)are less likely to say something than when they are satisfied.
• B)often want to complain to many people.
• C)buy more of the product to prove they were correct in their criticism.
• D)often file a lawsuit.
• E)don't buy any of the company's other products.

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Definitions:

Free Market Forces

The natural regulatory mechanisms of a free market economy, driven by supply, demand, and competition.

Social Movement Unionism

A trend within labor movements that emphasizes broader social justice issues beyond just the workplace, linking labor struggles with other social and political movements.

Bargaining Power

The capacity of one party in a negotiation to influence the agreement terms due to its strength or position.

Labor Protection

Laws and regulations designed to safeguard workers' rights, health, and safety in the workplace.