When Considering Income as a Demographic Variable Affecting Marketing Efforts

question 98

Multiple Choice

When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that

• A)everyone is equal.
• B)income in the United States has become more unevenly distributed.
• C)everyone has been equally affected by the recession.
• D)there is increasing purchasing power among lower-income groups.
• E)middle-income consumers are quickly becoming upper-income consumers.

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Definitions:

Open Wound

A type of injury where the skin is torn, pierced, or cut, leading to an exposed underlying tissue and possibly an increased risk of infection and bleeding.

Ice Pack

A plastic bag filled with ice or gel that can be applied to different parts of the body to reduce swelling and alleviate pain.

Cold

A common viral infection of the upper respiratory tract that affects the nose, throat, and sinuses, characterized by sneezing, sore throat, and coughing.

Menstrual Cramping

Painful sensations felt in the lower abdomen that can occur before or during a menstrual period.