Unlike Other Business Functions Like Accounting or Finance,people in Marketing

question 35

Multiple Choice

Unlike other business functions like accounting or finance,people in marketing are often singled out as the root cause of ethical concerns because

• A) they are trained in the art of effective persuasive communication.
• B) they are not considered to be as quantitatively skilled as accounting and finance people.
• C) they interact directly with consumers.
• D) the problems that occurred at Enron,Tyco,and WorldCom were caused by marketers.
• E) doing a good job of marketing requires some degree of unethical behavior.

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Definitions:

Subconscious

Refers to the part of the mind that is not currently in focal awareness but influences thoughts, feelings, and behaviors.

Unconscious

The part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Preconscious

Mental content that is not currently in awareness but can be readily brought into awareness through attention or stimuli.

Conscious

Refers to being aware of one's own existence, sensations, thoughts, surroundings, and experiencing perceptions and emotions.