The Process of Creating a Strong Ethical Climate Within a Marketing

question 47

Multiple Choice

The process of creating a strong ethical climate within a marketing firm includes

• A) having a set of values that guides decision making and behavior.
• B) having a set of values that all stockholders can agree upon.
• C) having a separate set of values for management and employees.
• D) making sure the firm will earn a profit.
• E) having a different set of values for each department within the firm.

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Definitions:

Invalid

Not legally or officially acceptable; void and without legal effect.

Illegal

Activities or actions that are forbidden by law and subject to governmental sanctions or penalties.

Probate

The process of settling an estate.

Distributing Bank Assets

The process by which a bank allocates or transfers its assets, often in the context of liquidation or estate planning.