In Value-Based Marketing, the Promotion Element of the Four Ps

question 80

Multiple Choice

In value-based marketing, the promotion element of the four Ps communicates the ________ to customers through a variety of media.

• A)mission statement
• B)operational excellence strategy
• C)value proposition
• D)relative market value
• E)target market definition

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Definitions:

Checking Account

A bank account that allows for easy access to funds through checks and electronic means for everyday transactions.

Creditor

An entity or person that lends money or extends credit to another party, expecting repayment in the future.

Deposit Agreement

A contract between a customer and a bank setting forth terms and conditions for deposit accounts.

Good Faith

An honest intent to act without taking an unfair advantage over another party, often highlighted in contracts and negotiations.