Introducing Newly Developed Products or Services to a Market Segment

question 119

Multiple Choice

Introducing newly developed products or services to a market segment the company is not currently serving is called

• A)product development.
• B)market development.
• C)market penetration.
• D)diversification.
• E)product proliferation.

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Definitions:

Conditioned Stimulus (CS)

A stimulus that becomes able to elicit a learned response as a result of being paired with an unconditioned stimulus.

Unconditioned Stimulus (UCS)

An environmental event that can elicit an instinctive reaction without any experience.

Conditioning

A method of modifying behavior in which an individual learns to connect a previously neutral stimulus with a behavior that is sought after.

Optimum Interstimulus Interval

The ideal time gap between the presentation of a conditioned stimulus and an unconditioned stimulus for effective associative learning to occur.