Singapore Airlines Seeks to Differentiate Itself from Competing Airlines, in Part

question 40

Multiple Choice

Singapore Airlines seeks to differentiate itself from competing airlines, in part through innovative design of its airplane seats and in-flight entertainment systems. Through continuous innovation in these areas, Singapore Airlines is pursuing a(n) ________ macro strategy.

• A)customer excellence
• B)global excellence
• C)locational excellence
• D)operational excellence
• E)product excellence

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Definitions:

Assets

Economic resources owned by a business or individual that are expected to provide future benefits.

Dividends

Dividends are payments made by a corporation to its shareholders, typically out of its profits, as a distribution of earnings.

Net Income

The remaining earnings of a business after subtracting all expenditures and taxes from its total income.

Financial Position

A snapshot of a company's assets, liabilities, and equity at a specific point in time, indicating the financial health and stability of the entity.