Value Creation Through Place Decisions for a Consumer Product Involves

question 28

Multiple Choice

Value creation through place decisions for a consumer product involves

• A) putting the product in the front of the store.
• B) designing creative displays to capture consumers' attention.
• C) pricing products differently at different stores.
• D) making sure the product is available in the stores where customers will want to find it, and that it is always in stock so they can buy it when they want to.
• E) focusing exclusively on Internet sales to reduce supply chain costs.

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Definitions:

Semantic Network

A conceptual framework that represents semantic relations between concepts in networks.

Interconnected

Linking together in a coherent or integrated way; having parts or elements that are connected or related.

Activation

The process of initiating action or the state of being active, often used in contexts relating to physiological, neural, or psychological states of alertness and responsiveness.

Context On Retrieval

The effect of the surrounding environment or situational details present during the process of retrieving a stored memory, influencing its accessibility.