The Marketing Goal of Getting the "Right Quantities to the Right

question 50

Multiple Choice

The marketing goal of getting the "right quantities to the right locations, at the right time" relates to

• A)communicating the value proposition.
• B)managing the supply chain.
• C)performing service marketing.
• D)capturing value.
• E)managing price and performance.

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Definitions:

Personality

The combination of emotional, attitudinal, and behavioral response patterns of an individual.

Conscientiousness

An attribute of character involving being orderly, dependable, and deeply committed to obligations.

Extraversion

A personality trait characterized by outgoingness, high energy, and sociability.

Division Of Labor

The assignment of different parts of a manufacturing process or task to different people in order to improve efficiency.