Jeff Opened a Sporting Apparel Store and Signed a Lease

question 22

Multiple Choice

Jeff opened a sporting apparel store and signed a lease on the property.He also signed an agreement with the manufacturer on the amount of merchandise he will sell and the promotions he will conduct.Based on this description,which aspect of the marketing mix does he still need to work on?

• A) price
• B) place
• C) promotion
• D) product
• E) prototype

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Definitions:

Average Collection Period

The average number of days it takes for a company to receive payments owed by its customers.

Discount

A reduction applied to the face value of a product, service, or security to encourage purchase or investment.

Net 60

A payment term indicating that payment is due 60 days after the invoice date.