By Listening to Customer Feedback and Informally Gathering Specific Comments

question 68

Multiple Choice

By listening to customer feedback and informally gathering specific comments on benefits and features that the marketing department thought interested customers,the manufacturers of SUVs have made sure that every seat has at least one cup holder.The manufacturers of SUVs used:

• A) knowledge management
• B) learning
• C) perceptual application
• D) motivational research
• E) database marketing

Recognize the importance of buying behavior in both consumer and organizational contexts.

Comprehend the role of marketing in creating value and satisfying customer needs.

Identify the different marketing functions and their significance in the marketing process.

Understand the concept of customer value and its components.

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Definitions:

Endorsement

An amendment or addition to an existing document or contract, or the act of publically or officially supporting a product or idea.

Order Instrument

A financial document payable to a specific individual or entity identified in the document, requiring endorsement by the payee for cashing or deposit.

Payable

Describes an amount of money that is owed and should be paid to a person or organization.

Qualified Endorsement

A type of endorsement on a negotiable instrument, which limits the liability of the endorser.