Which of the Following Statements About Touch Points Is True

question 45

Multiple Choice

Which of the following statements about touch points is true?

• A) Data gathered at external touch points,once interpreted,provide information that affects internal touch points.
• B) A customer applying for a credit card is an example of an external touch point.
• C) The marketing research department of a company with a CRM system is an example of an internal touch point.
• D) A customer complaint is an example of an external touch point.
• E) All of these statements about touch points are true.

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Definitions:

Sociocultural Influences

Factors stemming from society and culture that affect individual thoughts, behaviors, and emotions.

Gender

Gender refers to the roles, behaviors, activities, expectations, and societal norms constructed by society for individuals based on their sex, rather than the biological aspects of sex characteristics.

Benevolent Sexism

A form of sexism that is disguised as positive or affectionate attitudes towards women, ultimately serving to justify and maintain gender inequality.

Disliked

The feeling of not being favorable or agreeable to someone or something.