"Lots of Organizations Have Customer Data,but Not in a Way

question 91

Multiple Choice

"Lots of organizations have customer data,but not in a way that's useful," said a speaker at the Canadian Marketing Association's National Convention."Retailers have all kinds of data in different places--they didn't have a single view of the customer." The speaker is criticizing how retailers do NOT use:

• A) information distribution centers
• B) data warehouses
• C) information extraction mines
• D) data intermediaries
• E) marketing information systems

---

Definitions:

Sympathy

The feelings of pity and sorrow for someone else's misfortune.

Officer Safety

The measures and practices put in place to ensure the physical and psychological well-being of law enforcement officers.

SWAT Units

Special Weapons And Tactics (SWAT) units are elite police squads trained for high-risk operations that ordinary police forces are not equipped to handle.

Deployment

The action of moving military forces or resources into position for strategic or operational purposes.