An Organization Should NOT Enhance a Database with Outside Sources

question 85

Multiple Choice

An organization should NOT enhance a database with outside sources of information to:

• A) learn more about customers or prospects
• B) distinguish different customer groupings by more than product purchases
• C) implement a market diversification strategy
• D) increase the effectiveness of customer marketing programs
• E) locate prospects who match particular profiles

---

Definitions:

Creative Intelligence

A facet of intelligence involving the ability to deal with new situations using past experiences and current skills.

Analytical Intelligence

The capacity to assess, critique, differentiate, and compare data.

Practical Intelligence

A type of intelligence related to the ability to solve everyday problems by utilizing knowledge gained from experience in contrast to theoretical or academic knowledge.

Intrapersonal

Relating to or within a person's own mind or self.