By Listening to Customer Feedback and Informally Gathering Specific Comments

question 68

Multiple Choice

By listening to customer feedback and informally gathering specific comments on benefits and features that the marketing department thought interested customers,the manufacturers of SUVs have made sure that every seat has at least one cup holder.The manufacturers of SUVs used:

• A) knowledge management
• B) learning
• C) perceptual application
• D) motivational research
• E) database marketing

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Definitions:

Islamic Middle East

A region predominantly influenced by Islamic culture, history, and religious practices, spanning countries in the Middle East where Islam is a major social and political force.

Western Europe

A region comprising the westerly countries of Europe, often including countries like France, Germany, the United Kingdom, Italy, Spain, and the Nordic countries.

Double Taxation

The incidence where income is taxed twice; this usually occurs when income is taxed at both the corporate level and personal level.

Corporate

Pertaining to corporations, large companies recognized by law as single entities distinct from their owners, with legal rights and responsibilities.