"Lots of Organizations Have Customer Data,but Not in a Way

question 91

Multiple Choice

"Lots of organizations have customer data,but not in a way that's useful," said a speaker at the Canadian Marketing Association's National Convention."Retailers have all kinds of data in different places--they didn't have a single view of the customer." The speaker is criticizing how retailers do NOT use:

• A) information distribution centers
• B) data warehouses
• C) information extraction mines
• D) data intermediaries
• E) marketing information systems

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Definitions:

Optimal Initial Balance

The ideal starting amount of money in an investment or financial account, determined based on goals, risk tolerance, and other financial considerations.

BAT Model

A strategic management tool that helps in the assessment of the strategic position of a business and its potential future path.

Interest Rate

The percentage charged on the total amount you borrow or earn on an investment, typically expressed annually.

Marketable Securities

Financial instruments that can be quickly converted into cash at a known price, such as stocks or bonds.