_____ Was the Technique Used to Suggest That the Customer

question 73

Multiple Choice

_____ was the technique used to suggest that the customer who wanted to buy the $29 shirt would also be a likely prospect for the cigar humidor.

• A) Predictive modeling
• B) Customer segmentation
• C) Market aggregation
• D) Recency-frequency-monetary analysis
• E) Data interpolation

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Definitions:

Customer-Generated Franchising System

A customer-generated franchising system is a business expansion model where customers or users help to develop or promote franchised outlets, potentially influenced by their loyalty or satisfaction with the brand.

Agent-Sponsored Wholesale Franchise System

A franchising model combining agent wholesaling and franchising to expand distribution and reach of products.

Intensive Distribution

A distribution strategy that aims to provide widespread availability of a product by stocking it in as many outlets as possible.

Extensive Distribution

A distribution strategy that places a product in as many outlets as possible.