Which of the Following Is the BEST Example of Business-To-Consumer

question 83

Multiple Choice

Which of the following is the BEST example of business-to-consumer (B2C) commerce?

• A) Deidre returns a blouse she purchased at the Disney Web site.
• B) Allison bought a silver picture frame on eBay.
• C) Amazon.com sold Pete the complete set of Harry Potter books.
• D) A plant wholesaler purchased 1 dozen plastic pots from an Internet site.
• E) Rachel visited CDNow.com to see if the Dixie Chicks has released a new CD.

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Definitions:

Promotion Strategies

Marketing tactics employed to increase awareness of a product or service, attract interest, and stimulate sales or engagement.

Need-Satisfaction Presentations

Sales presentations focused on addressing and fulfilling the specific needs or desires of the potential customer.

Missionary Salespeople

Sales representatives who promote their company's products indirectly, often by educating potential buyers about the benefits.

Sales Engineers

Professionals who combine technical knowledge with sales skills to provide advice and support on a range of products.