Abby Sells Customized Make-Up in Flashy,unconventional Colors

question 30

Multiple Choice

Abby sells customized make-up in flashy,unconventional colors.Her target market is Generation Y.In order to find out more about her customers' experience with their products,Abby should consider using:

• A) virtual newsletters
• B) mail surveys
• C) a viral marketing fan site
• D) instant messaging to have two-way communications about the product
• E) telephone surveys

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Definitions:

Free Recall

A test of memory in which a person is asked to remember information without explicit cues or prompts.

Flashbulb Memories

Highly detailed and vivid memories of significant or emotional events, which seem to be recorded in the mind like a photograph.

Eidetic Images

Vivid and detailed images or mental pictures that can be recalled with high precision, often referred to as photographic memory.

Elaborative Rehearsals

A memory technique that involves thinking about the meaning of the term to be remembered, as opposed to simply repeating the word to oneself.