SCENARIOS Longaberger

question 31

Multiple Choice

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
-Refer to Men's Wearhouse.The new Web-based cash registers at the Men's Wearhouse give the company the opportunity to:

• A) move customers to the Web and out of the store
• B) capture information about the purchases of individual customers
• C) retain more technically qualified personnel
• D) redeem on-line coupons
• E) increase foot traffic

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