SCENARIOS Longaberger

question 10

Multiple Choice

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
-Refer to Men's Wearhouse.The new Web-based cash registers at the Men's Wearhouse stores have helped the company:

• A) increase operating expenses
• B) expand its marketing research
• C) grow its customer base
• D) integrate its marketing communications
• E) improve customer service

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Definitions:

Emerging Career Concepts

New and evolving ideas about career paths and employment models that reflect changes in technology, society, and economic conditions.

Horizontal Career Progression

A career path where an individual gains skills and experience by moving across different departments or roles at the same level in an organization.

Development Method

A systematic approach used in the business, engineering, or software development fields to improve or create processes, products, or methodologies.

High-potential Employees

Individuals identified within an organization as having the aptitude and motivation to rise to leadership positions and excel in higher levels of responsibility.