During the Recent Worldwide Recession When Wine Usage Was Declining,Nickel

question 152

Multiple Choice

During the recent worldwide recession when wine usage was declining,Nickel & Nickel launched a new brand of wine,which they sold at $125 a bottle.The wine is allowed to age three times as long as lower priced wines,and the grapes used in the wine's production are hand-picked.Wine lovers appreciate how both production techniques improve wine quality.Nickel & Nickel used _____ to build market share.

• A) value-based pricing
• B) unbundling
• C) price lining
• D) status quo pricing
• E) leader pricing

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