Geographically Dispersed Sellers Often Result in Significant Freight Costs

question 109

Essay

Geographically dispersed sellers often result in significant freight costs.Define four types of geographic pricing tactics that can be selected by a marketing manager to moderate the impact of freight costs on its more dispersed customers.For each tactic defined,specify the circumstances that would prompt the selection of that geographic pricing tactic.

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Definitions:

Requests for Admission

A legal process in which one party asks the other to admit the truth of specific facts or the genuineness of documents, to simplify the trial process.

Depositions

The sworn, out-of-court oral testimonies of witnesses recorded for later use in court proceedings and discovery processes.

Counterclaim

A claim made by a defendant in a civil lawsuit against the plaintiff. In effect, a counterclaiming defendant is suing the plaintiff.

Liable

Being legally responsible for something, especially in terms of being subject to legal action or obligation to provide compensation.