Leader Pricing Is Used To

question 117

Multiple Choice

Leader pricing is used to:

• A) attract customers to a store so they can be persuaded to buy a more expensive product instead
• B) bundle products together for sale
• C) attract customers to the store so they will buy other products in addition to the leader product
• D) price products at odd-numbered amounts to stimulate demand
• E) maintain a status quo pricing strategy

---

Definitions:

Philippines

An archipelagic country in Southeast Asia, consisting of over 7,000 islands, known for its significant history of Spanish and American colonialism followed by a period of martial law.

Modern Presidency

Refers to the evolution of the presidential role in the United States, especially in terms of powers, public expectations, and influence on domestic and international policy.

Theodore Roosevelt

The 26th President of the United States (1901–1909), known for his exuberant personality, range of interests and achievements, and leadership of the Progressive Movement.

Colonial Possession

A territory ruled and exploited by a foreign power.