Geographically Dispersed Sellers Often Result in Significant Freight Costs

question 109

Essay

Geographically dispersed sellers often result in significant freight costs.Define four types of geographic pricing tactics that can be selected by a marketing manager to moderate the impact of freight costs on its more dispersed customers.For each tactic defined,specify the circumstances that would prompt the selection of that geographic pricing tactic.

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Definitions:

Prefiling

The process or activities that occur prior to officially submitting or filing a document with the relevant authorities.

Registration Statement

A set of documents, including a prospectus, filed with the SEC for a new securities issue.

Securities Exchange Act

A U.S. federal law regulating the trading of securities, including stocks and bonds, to protect investors against malpractice.

Market Manipulation

Actions designed to deceive investors by controlling or artificially affecting the price of securities.